🤯 Genius! 🎧

Even if you don’t use the Spotify platform, you can learn from them. Read on…

Spotify’s Wrapped campaign is a brilliant example of personalized marketing. Each year I’m so impressed by this tactic. Spotify takes each user’s listening data and turns it into a fun, colorful year-in-review that feels personal and exciting to share. You probably have been bombarded in the past 24 hours by friends sharing their lists … and I’m ok with it.

By encouraging users to post their results on social media, Spotify creates massive buzz and free promotion. It’s a smart way to celebrate its listeners, show off its platform, and keep people coming back year after year. Wrapped turns data into connection and makes everyone feel part of a bigger music-loving community. So smart. Why don’t I do that??? Maybe I will.

I’ll share a few insights and takeaways that I might try to emulate in 2025. What can YOU do with YOUR business that mirrors Spotify’s successful strategy? Let’s talk about it on today’s call at Noon CST … invite someone you know who could use some “year-end hope” and inspiration. Click the link below and let’s gooooo!

👉 Oh, did ya catch yesterday’s newsletter? Be THIS and Win!

Let’s grow together, see you soon!

Brent