📌 You're Obviously Not Obvious Enough

SWEDEN IS NOT SWITZERLAND 🤔

Before responding with, “No 💩, Sherlock!” … read on.

CLARITY IS THE NEW MONEY 🤑

Sweden is running a “NOT Switzerland” campaign, and I like it.

Sweden’s tourist board has decided it is time to make it clear that the nation is not, in fact, the same country as Switzerland.

According to Visit Sweden, the two countries are constantly being mixed up. A study they conducted in the US found that half of the respondents were not sure if there was a difference between the two nations.

The Swedish Tourist Board reports that 120,000 people ask Google every year if Sweden and Switzerland are the same country. 😧

And they have had enough.

To combat the confusion, to help potential visitors get CLARITY, the board has launched a new campaign highlighting the best Sweden has to offer. Smart.

Perhaps it’s time you launch a new campaign highlighting the best YOU have to offer!

WHAT SAY YOU? 🗣

What’s obvious to us isn’t always as obvious or clear to others. Obviously.

To help potential customers gain clarity about who you are and what you offer, highlight exactly what they will experience when doing business with you in places such as:

• your website copy

• email communications

• online video calls

• speaking engagements

• monthly newsletters

• coffee with a friend

Your skills and services are needed worldwide … and when you begin to clarify and communicate exactly who you are and what you do, the world will not only take notice, they’ll become your next customer.

WOULD YOU, COULD YOU?

Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹

Have a blessed day, friends! ~ Brent 🦄