What’s your yellow duck? 🦆

🧽 The Yellow Duck Principle

Why Your Business Needs an Entry Point That Stops Traffic

I came across a story recently via Instagram about a brand-new car wash that went from dead silent to wrapped-around-the-block busy in just one week.

How?
Not better soap.
Not better service.
A giant 15-foot inflatable yellow duck.

They parked it outside. Hired high schoolers in bow ties to wave bright “FREE CAR WASH TODAY” signs at every intersection.
Within days, people couldn’t resist pulling in.

Once drivers were hooked, the offer came next:

That one week of curiosity-driven marketing turned into nearly $50K in predictable monthly revenue.
Same product. Totally different entry point.

💡 Here’s the Takeaway

They didn’t need a better car wash.
They needed a better way in.

Every business, brand, and project needs that same kind of visible, magnetic “hook” — the thing that makes people stop scrolling, look twice, and step closer.

For you, it might be:
✅ A $1 trial or first-month intro offer.
✅ A limited-run drop or “insider only” item.
✅ A challenge or mini-experience that gives people a taste before they commit.
✅ A give-first gesture that builds loyalty before a sale.

It’s not about gimmicks — it’s about designing a first impression that creates motion.

🔥 This Week’s Challenge

Before Thursday’s call, take five minutes and write this down:

1️⃣ What’s your yellow duck — the bold, visible thing that gets people’s attention?
2️⃣ What’s your “free car wash” — the low-risk first step that lets them experience your value?
3️⃣ Once they’re in the door, how do you keep the motion going?

Attention is earned at the entry point, not the endpoint.

🏁 Join Thursday’s FWI Call

This week, we’re swapping ideas and building entry points that set you apart.
No copycats. No cookie-cutter funnels. Just creative, human ideas that help your work get seen.

🗓️ Thursday, Noon–1pm CST
🎥 Join via Zoom → Oct 30, Noon CST

Bring your ideas — and maybe your own version of the yellow duck. #QuackQuack

WOULD YOU, COULD YOU?

Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹

Have a blessed day, friends! ~ Brent