Want Sharper Words?

Last week on our Five Words In call, we reminded ourselves that clarity always beats complexity in business. Confused people don’t buy — but crystal-clear words give customers confidence.

🔁 Catch the replay in your member portal.

This week, I’d love for you to choose just ONE area of your business to sharpen. Use these Quick Clarity Exercises from the worksheet (attached) to guide you:

Quick Clarity Exercises

• 7-Second Website Test: Write the ONE sentence a stranger should know in 7 seconds.

• Rewrite Your Bio in 10 Words: Introduce yourself in 10 words or less — no jargon.

• Price Clarity Check: Say your product/service & price out loud. Would a 5th grader get it?

• Instagram Scan: Look at your last 3 posts. Do they clearly show what you stand for?

• Newsletter Subject Line: Rewrite a subject line so readers instantly know the value.

• Grandma Test: Explain what you do in one short line anyone could understand.

• The One-Liner Challenge: Write your brand’s repeatable phrase in 8 words or less.

Pick one. Do the work. And watch how much clearer — and more effective — your communication becomes. Send me what you’re working on and I’ll help out!

👉 Remember: Clarity isn’t dumbing it down. It’s sharpening it up.

I believe in you! ~ Brent

PORTAL PATHWAY ⤵️

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WOULD YOU, COULD YOU?

Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹

Have a blessed day, friends! ~ Brent