🤩 Value > Pricing

Most entrepreneurs get stuck when it comes to pricing. 😵‍💫
They freeze, doubt, or undercut because they’re thinking about price instead of value.

Your clients and customers aren’t asking, “How much does it cost?”
They’re asking, “What will I get from YOU that I won’t get anywhere else?”

It’s your value that drives decisions, not your digits.
If the customer sees value, they’ll open their wallet. 💸

As the social media and marketing manager for a local community bank, I see this play out every day. We compete with national banks that have the same tech, same apps, same features… but what we offer is relationship, recognition, and roots. We know our customers by name. We live where they live. That’s our value, and it’s what keeps people choosing our community bank. (and keeps me employed, haha)

The same applies to your brand or business. ⤵️
How are you communicating your value advantage in your:
✓ website copy
✓ social media posts
✓ emails
✓ signage

This is the time to be creative and intentional.

We’ll dive into this together on Thursday’s Noon CST call, but here are 3 Smart Moves to get your wheels turning today:

⚡ 3 Smart Moves to Shift from Price → Value

1. Name the Transformation, Not the Transaction
   Don’t just tell people what you sell -- show them what changes when they buy from you. “Here’s what life looks like after working with me.”

2. Show, Don’t Just Say
   Use proof: testimonials, visuals, behind-the-scenes clips, “before-and-after” stories. Value is felt through experience, not slogans.

3. Stack the Value, Then Show the Price
   List every benefit, layer on the outcomes, and then reveal the number. When people see the value, they rarely question the cost.

🗓 We’ll unpack your specific offers tomorrow at Noon CST.
Come ready to share how you can better communicate your value, not just your price.

🛜 Zoom Link: Thursday, October 16 Noon CST

~ Brent

WOULD YOU, COULD YOU?

Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹

Have a blessed day, friends! ~ Brent