🐭 Tiny Store in a Big World

AUDITING IS MY SHOPPING

I stopped at a quaint boutique in a small town in the middle of Nowheresville, USA today. Here are three quick takeaways from my excursion and experience:

1. I Was Sold on the Store Owner

   While my wife shopped throughout the store, I had a 30 minute Q&A conversation with the owner of the shop. She was spectacular! All I could think was, “This woman should be front and center in all her marketing efforts … I’d buy things from her I don’t even need or want, just to support her business.”

   TAKEAWAY: People buy from people. Your personality and persona matters greatly. Show who you are, not just what you sell.

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2. Small Business, Big Opportunity

   This woman was a solopreneur. No staff, just her making things happen and making ends meet. I asked her if she wanted to grow her business, and she answered, “Well of course! But this town only has so many people to sell to.” I wanted to remind her that there are 5 billion online customers who don’t live in her community that would be happy to buy her products, but I checked her website on my phone while we were chatting and saw that it was “temporarily offline” … and I didn’t want her to feel bad by bringing it up. So I didn’t.

   TAKEAWAY: Your website is your front door. If it’s not working properly, it means the door is locked … even if you think your shop is open.

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3. Socially Acceptable for 2024

   Even if social media is the bane of your existence, it still works. Not using social platforms for your business is like not wanting to fish cuz you have to put an icky worm on your hook. Get over it. This store owner was using only one social platform which I had trouble finding. She has time in a quiet shop to produce consistent content on two or three social media platforms that would reach a greater and more diverse audience … which would garner more business.

   TAKEAWAY: Consistent content on two or three platforms will bring more fish to your boat, cause a few to nibble or bite … and you can just set the hook and reel ‘em in. Create a plan to produce in 2024.

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Want me to stop by your “store” and take a look around? I’m happy to audit your business and give you helpful and loving feedback … because I want you to win big in 2024!

WOULD YOU, COULD YOU?

Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹

Have a blessed day, friends! ~ Brent