Your Target Audience is Everything 🎯

🔮 STOP PREDICTING, START CREATING 🦄

MISSING THE MARK 😑

Understanding who your target audience is just might be the most important aspect of your business. Your messaging and marketing efforts should always stem from this defined group of people you’re trying to reach and sell to.

Are you missing the mark? Apparently, I was. But I’m determined to take a better aim this week. How ‘bout you?

TAKING BETTER AIM 🏹

I had a conversation yesterday with someone who is hoping to create a business with a very good idea/angle that’s been on her heart and mind. I told her that I help people, just like her, every day with doing just that. And, then…

“I’ve seen your postings on social media regarding Five Words In … I just didn’t feel like I was in your target audience.” Oof. You see, she IS in my target audience … an aspiring entrepreneur with a big idea. She was under the impression that I help business owners, people who already have a business humming along.

I looked through my website (and back at my socials) and can see that it doesn’t clearly state that this community is for creators and entrepreneurs who are in the “dreaming” stage as well as the “doing” stage. So, this week I’m committed to making some changes with my messaging (including an FAQ section on the website) that describes and defines who my audience is.

BULLSEYE, NICE SHOT! 🎯

Identifying your target audience is crucial for tailoring your marketing strategies effectively. Here's a breakdown of 5 marketing efforts that, yes, I know seem a bit in the weeds and perhaps over the top … but I want your marketing efforts to pay off, so giving you my honest perspective.

1. Copywriting: Knowing your target audience allows you to use language, tone, and messaging that resonates with them. You can craft compelling product descriptions, advertisements, and website content that speaks directly to their needs, pain points, and aspirations, ultimately increasing the chances of conversion. Ask a few friends to read through your website, newsletter or other forms of communication and see if what you share resonates with them.

2. Content Marketing: Understanding your target audience helps you create content that addresses their interests and challenges. You can develop blog posts, videos, and podcasts that are relevant and valuable to them, increasing engagement and building trust. Speak to their needs, and you’ll get what you want.

3. Email Marketing: With a clear understanding of your target audience, you can personalize your email campaigns. (if you don’t have an email strategy, let’s talk) Tailor the subject lines, content, and offers to match their preferences and behavior, leading to higher open rates and conversion rates. If they’re not reading, why are you writing?

4. Social Media Marketing: Identifying your target audience allows you to determine which social media platforms they are most active on. This knowledge helps you create content that resonates with that particular audience. Be super clear on the best platforms to utilize!

5. Search Engine Optimization (SEO): Understanding your target audience's preferences and behaviors helps you identify the keywords they use when searching for products or services like yours. You can then optimize your website and content for these keywords, improving your search engine rankings and visibility to potential customers.

In addition to these areas, a (crystal) clear understanding of your target audience can also benefit other aspects of your business, such as product development, pricing strategies, and customer support. Ultimately, by aligning your marketing efforts with the needs and preferences of your target audience, you can enhance the overall effectiveness of your marketing campaigns and drive higher conversion rates. And that’s what we want, right? 🤑

**Need help figuring out your target audience and how to reach them? Well, you’re in luck! We’ll dive into that this Thursday on our weekly Five Words In Meetup via Zoom … join us! Deets below. 👇

WOULD YOU, COULD YOU?

Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹

Have a blessed day, friends! ~ Brent 🦄