Sweden Is NOT Switzerland 🤔

🇸🇪 Sweden Is NOT Switzerland🇨🇭

Before responding with, “No 💩, Sherlock!”, read on …

CLARITY IS THE NEW MONEY 🤑

Sweden is running a bold new campaign called "NOT Switzerland" -- and I’m here for it. (tomorrow, we’re diving into your “NOT like the others” campaign possibilities, link below)

The Swedish tourist board has decided it’s time to set the record straight: Sweden and Switzerland are not the same country.

According to Visit Sweden, the mix-up is surprisingly common. In a recent US study, half of the respondents couldn’t confidently say whether the two countries were different. Even more shocking, Google gets 120,000 searches a year from people wondering if Sweden and Switzerland are the same place. 😧

Fed up with the confusion, Sweden has taken action. They’ve launched a clever campaign to showcase the country’s unique identity and help people gain some much-needed clarity. Smart move.

Maybe it’s time you launched your own campaign, one that clearly highlights the best you have to offer!

WHAT SAY YOU? 🗣

What’s crystal clear to us isn’t always as clear to others. Funny how that works, right?

To help potential customers truly understand who you are and what you offer, make it a priority to clearly communicate the experience of working with you. Be intentional about this in places like:

• Your website copy

• Email communications

• Online video calls

• Speaking engagements

• Monthly newsletters

• Coffee catch-ups with a friend

Your skills and services are in demand around the globe. When you start clearly defining who you are and what you do, the world will not only notice, they’ll want to work with you.

Too many creators and entrepreneurs think constant “hustling” is the key to success. In reality, it’s clarity that propels you forward.

Join us Thursday, May 14 from Noon-1pm CST at the link below:

WOULD YOU, COULD YOU?

Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹

Have a blessed day, friends! ~ Brent