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Flip the Script: Joy Before Revenue
If you’re building something—anything—chances are you’ve been taught to chase financial success like it’s the ultimate prize.
But what if that’s the wrong target?
At Five Words In, we believe that success is a ripple effect. When you lead with purpose, people feel it. When you prioritize their joy, they reward you with loyalty, word of mouth, and yes -- profits.
Here are three powerful ways to build joy into your customer experience, no matter your industry or offering:
1. Design for Delight 🤩
Don’t just be functional - be unforgettable.
Whether it’s your packaging, onboarding flow, or thank-you message, find moments to surprise and delight your customer. The experience should feel like a gift, not just a product.
“Unexpected joy is a growth strategy.”
2. Anticipate Their Needs 🤔
The best experiences feel intuitive. Study your customers. Listen between the lines. Make things feel effortless. Let your customers feel seen before they ask for it.
“Serving well is noticing early.”
3. Show Up with Soul 🤗
People don’t buy what you do. They buy what you believe.
Inject meaning into your messaging. Let customers know they’re joining something bigger than a transaction. Every touchpoint is a chance to make them feel it.
“Customer experience isn’t just a department… it’s your culture.”
🎯 The Bottom Line
Money doesn’t lead the way, it follows joy.
Focus on serving. Focus on elevating. Focus on meaning.
The rewards will come.
👥 This Thursday on Zoom
We’ll go deeper into:
▪️ How to build customer joy into every step of your experience
▪️ How to turn small details into big emotional wins
▪️ How to make service your strongest sales strategy
This isn’t about gimmicks. It’s about grounded, generous business that grows.
📍 Zoom Link: July 24 | 12–1pm CST
🖤 Keep building with heart,
~ Brent Founder, Five Words In
BEFORE YOU GO 👣
Next Zoom Meetup is Thursday, July 24 / Noon - 1pm CST.
These weekly calls are included in our $12/mo. Membership plan. You can join today by signing up right here … would love to have you part of the crew!
WOULD YOU, COULD YOU?
Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹
Have a blessed day, friends! ~ Brent