“Meh” Is Not a Strategy

Hey FWI fam, I look forward to seeing you tomorrow … but FIRST:

This Steve Jobs quote has been on my mind a lot lately. It’s equal parts inspiring and terrifying.

Here’s the reality: we’ll spend about 90,000 hours of our lives working. That’s more than sleeping, more than hanging out with friends -- more than anything else.

And yet… most people settle.
Take the job. Pay the bills. Call it good enough.

But not you. Not me.

Jobs understood something powerful: when you love what you do, it doesn’t feel like a grind. The hours don’t drain you, they drive you. Even the tough stuff becomes (mostly) manageable.

But here’s the truth: finding what you love isn’t usually a magical “aha!” moment. It’s often messy (trust me on this one). You have to unlearn what you thought you wanted in order to discover what truly lights you up.

So the question isn’t “What will make me the most money?”
It’s “What makes me feel most alive?”

I made that tradeoff years ago and have never looked back. Joy > Money

Here are 3 ways to get (or stay) on that path:

1. Track your energy. ⚡️

This week, notice what gives you life … and what drains you. What tasks or projects make time fly? That’s a clue.

2. Try something small. 🐭

You don’t need to overhaul your life. Just test one idea. A side project. A class. A conversation. Motion creates clarity. Get movin’.

3. Notice your jealousy. 👀

When you see someone doing something you admire and think "Man, I wish I could do that," don’t dismiss it. That spark of envy? It’s often pointing you to your own buried desire.

Settling doesn’t just mean less money or a boring title.
It means living smaller than you were made for.

You’ve got something inside you worth chasing.

So keep going. Stay curious.

Don’t settle.

~ Brent

WOULD YOU, COULD YOU?

Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹

Have a blessed day, friends! ~ Brent