🎯 Make It Obvious, Not Awkward

Sales Clarity > Sales Tactics

I’ve seen it over and over again with entrepreneurs:
They hope people buy.
They hint at what they do.
They assume it’s clear.

But hope is not a sales strategy.
Clarity is.

Here are 3 clarity checks you can use:

✅ 1. What’s the next step, and is it visible?

Every platform should have a clear next step:

• “Book a free call”

• “Start here”

• “Scan this QR code to get today’s in-store deal”

📌 If someone has to guess, they won’t.

✅ 2. Are you naming the offer… or dancing around it?

Being coy isn’t clever, it’s confusing.
Say the name of your offer. Put it in bold. Link to it.

💡 Sales isn’t just good marketing.
It’s good positioning and proclaiming.

✅ 3. Are you talking to the right “version” of your client?

Are you speaking to someone who already wants help,
or someone who still needs convincing?

Speak to the ready client - the one who’s looking for a solution.
That’s who buys.

👥 Coming Up Thursday on Zoom

We'll go deeper into:

• How to audit your sales touchpoints (social, email, site)

• How to offer without feeling “salesy”

• How to create one clear, magnetic CTA

No guilt. No guesswork. Just clarity, action, and better conversions.

📍 Zoom Link: July 17 | 12-1pm CST

WOULD YOU, COULD YOU?

Would you be willing to share this newsletter with someone in your life who could use some inspiration, encouragement and support as they build/grow their business? Thanks! 🥹

Have a blessed day, friends, see ya Thursday!
~ Brent