🤭 K.I.S.S. Me, You Fool!

🔮 STOP PREDICTING, START CREATING 🦄

#TheCreatorCommunity

ARE YOU A THREAD-HEAD? 🧵

Threads (Instagram’s “Twitter Killer”) is all the rage, should that include you? Let’s see …

SQUIRREL MOMENTS 🐿

Just because a new, exciting opportunity is available, it doesn’t mean it’s beneficial. Perhaps it’s time to perform a “platform audit” to determine your content ROI (Return On Investment).

SHINY OBJECT SYNDROME 👀

As creators and business owners, it’s incredibly easy to take our eyes off what we should be laser focused on … because tech giants know the human condition better than just about anyone.

Exactly one week ago, Meta launched Threads, an Instagram "conversation" app that has already reached 100 million users and put Twitter on notice.

Meta explained: “Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas. Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests – including the people you follow on Instagram and beyond.”

KISS: Keep It Simple Stromme

While I’m included in the 100m user base, part of my responsibility as a business coach and marketing consultant is to have an acute awareness of available content platforms and how they operate.

I create and post content to a variety of platforms including Facebook, Instagram, LinkedIn, Twitter, Snapchat and TikTok. It’s part of my role to learn, experience and assess. Do I really need one more place to share my stuff? Maybe. But, probably not.

GET GOOD AT ONE, THEN TWO

I see creatives/entrepreneurs move from one platform to the next, adopting new options as they become readily available, such as Threads. Here’s my advice to you if you find yourself growing tired or frustrated with trying to keep up and staying relevant: Become proficient on one platform, then add a second. When you master two, expand to three. The question I would ask you, “Are you really effective on one specific platform?”

AN F-BOMB I CAN USE 🫢

I wrote about this in another newsletter of mine, “The ONE Thing”, where I stated, “We don’t lack focus due to distractions. We lose focus for lack of priorities. Set one goal for next week, be relentlessly FOCUSed on it.”

The same holds true as you determine where to publish your content. Set your mind to and prioritize ONE platform this week and go all in. Is it LinkedIn? Connect with others and give some value surrounding your endeavor. Is it Facebook? Be sure your FB Business Page is current and helpful to others. Is it Threads? Then create a compelling profile, be clear on how you help others and then create/add to conversations in your sweet spot.

You don’t have to do it all. But whatever it is you choose, do it very well and you’ll begin to reap what you clearly and simply sow.

Have a blessed day, friends! ~ Brent 🦄