⚠️ ATTENTION!!️

🔮 STOP PREDICTING, START CREATING 🦄

OFFENSIVE, IN A GOOD WAY 😈

I often say, “You’re either on offense or on defense. There is no middle.”

And this includes your business.

YOUR #1 ASSET FOR ‘24 📢

I don’t care how impactful your coaching program is or how helpful your product might be. I don’t even care that you crafted a power-packed course or curated the most insightful e-book to ever hit the interwebs. Heck, even your newly designed website and super hip logo don’t even do it for me. (ok, maybe just a li’l bit)

What I care about … is if people actually know these things exist!

Because, truth is, if no one is paying attention to what you are offering, you’re involved in busyness, not a business.

PAY ATTENTION TO ATTENTION 👀

I understand you might feel uncomfortable when drawing attention to yourself. You don’t wanna come across as haughty or self-centered or needy. As a creator and business owner, I’m telling you right now … you need to get over that hump. You have something to offer to this world that matters, it’s on you to make sure the world knows about it.

Your greatest play for the remainder of this year and into next year? Attention.

• Want to sell your course? Attention.

• Want new clients to produce content for? Attention.

• Want to sell your 3-D printed product? Attention.

• Want more people to sign up for your webinar? Attention.

• You want to fill up your next retreat? Attention.

Advertisers don’t buy spots and space on mobile apps, television, billboards, radio and park benches because they need the attention. They do so because they want the attention. They know that attention leads to transaction.

STOP WHINING, START WINNING 🏆

If you’re complaining about algorithms and lack of viewership, you’re on defense. If you’ve pulled back on your content pieces because TikTok or YouTube have been disappointing thus far, you’re on defense. If you haven’t sent out another newsletter because nobody wrote you saying they loved the previous one, you’re on defense.

2024 is right around the corner, but you don’t need to wait ‘til then to go on the offense. That starts today. You need to exercise your attention muscle in October, November and December so that you can flex it in January, February and March. Let’s Frickin’ Go!!!!

I’M GOING TO HELP YOU 👨‍🏫

I believe in you and want the best for you. So on tomorrow’s Five Words In call (see below), I’m going to teach you three ways you can be on offense with your business that will help you gain attention that leads to transaction.

Have a blessed day, friends! ~ Brent 🦄